KANSAS CITY, Mo. – UMKC and adidas announced Thursday a new four-year exclusive partnership extension beginning in July 2017.
“We're excited to be continuing our relationship with adidas for UMKC Intercollegiate Athletics,” said UMKC Athletics Director Carla Wilson. “Aligning with a powerful brand like adidas has had a positive impact on our entire department and we are thrilled with our renewed partnership. The adidas commitment to the Roos is a great tribute to our department's achievements and developing brand.”
With the new all-school deal that begins on July 1, 2017, adidas will be the official athletic footwear, apparel, accessory and equipment brand of the Roos through the 2020-2021 season.
“We believe that sport has the power to change lives and we look forward to continuing to partner with UMKC to foster a positive, enthusiastic environment and ensuring that each student-athlete receives a ‘Championship' experience,” said, Jim Murphy, director of NCAA Sports Marketing at adidas America. “Our brand has a ton of momentum and over the next four years we'll bring that energy and our creator mentality to UMKC Athletics, along with our newest footwear, apparel and equipment in order to help elevate the Roos sports programs across the country.”
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State and Texas A&M. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL), Major League Soccer (MLS) and Major League Lacrosse (MLL).
– UMKC –