UMKC Unveils New Athletics Logo
UMKC Athletics 5-6-2008
“I am very pleased with both the process and outcome of this initiative,” said UMKC Director of Athletics Tim Hall. “From the outset, comprehensive collaboration and inclusion were at the forefront. The significant response from all of our constituencies was refreshing. We look forward to further partnering with all of these groups, in the fall, to aggressively advance the new brand for UMKC Athletics.”
When given the opportunity to vote nearly 2,200 supporters voiced their opinion online and at the campus voting stations from April 21-25. The winning full body Kangaroo received 59 percent or 1,286 votes, while the boxing glove Kangaroo (Option 2) received 41 percent or 903 votes.
Bernstein-Rein, a locally based company in Kansas City, was challenged to develop an identity that encapsulated a strong competitive edge and a fierce attitude. The conceptual approach for the Roo icon and the typography was to establish a sense of motion and direction. The winning Roo icon utilizes one of its most iconic poses - the side profile in mid stride. Its eyes are focused and drive with an added snarl to its attitude.
The creative designer took inspiration from the classic blue school color and modified it slightly. They then created a darker more intense blue than that of the previous and black was also added as a secondary option to the color palette. The addition of black adds strength and creates a bolder presence. There is also a great urban quality to the design that compliments our campus and its juxtaposition in the city.
Fans will have the opportunity to purchase their UMKC adidas apparel with the new athletics logo in the fall of 2008.
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